If you think Pinterest is all about pinning pretty images, think again! Don’t get me wrong; posting eye-catching images is important. As a wedding photographer, planner or florist, sharing high-quality images that feature your work is a great way to grab attention from dream clients and show the world what you’re capable of.

But as a Pinterest manager for wedding creatives, I have to tell you that there’s actually so much more that goes into getting amazing Pinterest results. If you want to attract the clients of your dreams, become fully booked out, and make more money, your strategy will need to involve more than posting pretty pictures. 

Let’s take a look at four key factors that determine Pinterest marketing success! 

1. Consistency

Pinterest marketing is all about consistency. The algorithm favors users who regularly pin fresh content. Posting high-quality pins on a regular basis is one way to ensure that the algorithm works in your favor, ranking your content higher in the search engines.

If you want to stay on top of your Pinterest schedule, I highly recommend using the Tailwind app to schedule your posts out so you can stay on top of your pins without losing sleep over it.

2. Keywords and SEO

Keywords tell Pinterest who your target audience is, so you can start showing up in their search results. The more relevant your keywords are to your audience, the more accurate Pinterest will get. This is how you get more eyes on your content — and ultimately, how you get booked out!

As a Pinterest manager, I have to tell you how important it is to conduct keyword research so you can better understand what your dream clients (e.g. couples planning their weddings) are searching for so they can find your wedding business!

I know this can be time consuming, but it’s so important for a successful Pinterest marketing strategy! You can learn more about conducting keyword research, SEO, and so much more in my free comprehensive Pinterest marketing e-guide!

3. Engagement

Pinterest values how well people engage with your content. The number of clicks, likes, shares, and reposts your pin gets matters — and helps your content rank higher in the search engines. 

You might be thinking that engagement isn’t something you can control, but as a Pinterest manager for wedding photographers and other wedding creatives, I’m here to tell you otherwise. High-quality pin graphics can help boost engagement — and that’s not all. They encourage your dream clients to learn more about how your products offer a solution to their problem (in this case, hiring a wedding photographer, planner or florist for their special day).

Not only does engagement matter to the Pinterest algorithm, but it’s essential for wedding creatives who want to make more money through Pinterest marketing!

4. Fresh New URLs

The Pinterest algorithm favors users who provide fresh new URLs. The easiest way to do this is to link your blog posts to your pins. And that’s not the only benefit of blogging when it comes to achieving Pinterest success!

I’ll let you in on a little secret: Blogging is a MUST if you want to achieve success through Pinterest marketing! As a Pinterest manager for wedding creatives, I cannot stress the importance of blogging enough. Your blog content is what gets Pinterest users hooked and makes them want to learn more about them so they can book with you! Linking high-quality blog posts to your pins is ESSENTIAL to getting potential clients to convert into paying clients! Blogging is the gateway to being booked; it acts as an anchor to your business website.

If you want some tips on how to write blogs that will land more clients, check out my other free blogging guide!

Too busy to blog? That’s okay! As a blogging manager for wedding creatives, I offer blogging packages for wedding creatives! 

While there’s no doubt that pretty images are important when it comes to pinning, you must take these other four factors into consideration when creating a Pinterest marketing strategy that actually works! Implementing these factors into your marketing plan will help you attract more dream clients, become fully booked out, and make more money!

Ready to Take Blogging and Pinterest to the Next Level?

I know that Pinterest can be a huge commitment, especially when you have wedding services to provide! I want you to get the most out of your investment in Pinterest, because your time is so valuable. 

If you’re looking to hire a blogging and Pinterest manager for wedding creatives, you’ve come to the right place! Whether you’re looking for some guidance with your DIY marketing strategy or you want to outsource completely, I offer Pinterest management packages that suit every need!

If you’re planning to go the DIY route with Pinterest marketing, I can teach you how to maximize your success through my Book More Membership, a monthly membership I’ve designed for wedding creatives who want to attract more dream clients and become fully booked out by leveling up with blogging and Pinterest! I provide you with monthly content, guides, resources, and support to help you achieve your Pinterest marketing goals so that you can make more money with your wedding business.

All photos by Christy Renee Photography