There’s no doubt that Pinterest is a powerful marketing tool. But something I’ve found as a Pinterest Manager for wedding photographers, planners and florists is that most people don’t fully understand the ins and outs of how the process works.

I’ll let you in on a little secret: Pinterest and blogging actually go hand in hand. Without a blog, it’s nearly impossible to achieve your marketing goals.

6 Reasons Blogging is Key to Pinterest Marketing Success

One of the most common questions my clients ask is, “Why do I need a blog for Pinterest?” Well, let me tell you why it’s an absolute must if you want to see Pinterest success!

1. Blogging helps you produce fresh content. 

The Pinterest algorithm favors fresh, new content. It encourages its users to be “creators,” which means consistently producing new images for pins. Blogging is an amazing way to make this happen, because you have a continuous supply of images to pull from! You can multi-purpose your blog images for Pinterest, which can ultimately help give your pins more visibility in the search engines!

Something else the Pinterest algorithm favors? Fresh URLs! It doesn’t want you to constantly post the same URL over and over again. Linking your pins back to your blog posts is the easiest way to regularly produce new URLs. This is the number one reason I recommend combining Pinterest and blogging for the most effective marketing strategy!

2. It can help you come up with great ideas for pins.

Coming up with the right topics for Pinterest can be challenging, but the right blog post can be a haven for pin ideas! As a Pinterest Manager for wedding photographers and other wedding industry professionals, I also use blog titles and headers to create different pin ideas! 

If you want some extra guidance on what type of pins will help your Pinterest marketing strategy thrive, be sure to grab my free comprehensive guide to getting started on Pinterest!

3. Blogging allows for SEO and keywords. 

Diversifying your keywords is key to Pinterest marketing, so that your pins will end up in more search results. Consistently blogging about various topics can help you achieve this goal.

4. It can drive Pinterest traffic to your blog and website. 

When you post your URLs to your pins, they serve as a landing page for potential clients. You can use your blog posts to promote your services and increase inquiries or bookings. If you monetize your blog, using Pinterest and blogging together to drive more traffic can help you profit more. 

To learn more about how you can do this with your blog, check out my free guide so you can start booking more clients on Pinterest in just seven steps!

5. Blogging allows you to create a portfolio.

Regardless of the style of posts you write, your blog allows you to show off what you have to offer! You can include photos of your wedding photography, weddings that you’ve planned or your wedding floral arrangements to show potential clients what they can expect when they choose to book you. 

6. It can allow you to better connect with Pinterest users. 

There’s only so much you can include in a pin, but your personality can really shine in your blog posts! Blogging can be a great way for you to connect with potential clients who find your content on Pinterest.

The Benefits of Blogging Go Beyond Pinterest

Pinterest and blogging are a dynamic duo, but there are many other great reasons to use a blog for your business marketing strategy.

Blogs Help With Creating Instagram Content

Blogging is extremely helpful when it comes to Instagram marketing! Effective blog posts can be repurposed into many different types of content, such as Reels, captions, and carousels. For example, a list style blog post (e.g. 5 Things to Consider When Eloping in St. Lucia) can actually provide you with at least six different types of content ideas for Instagram.

Blogging Ranks Your Website on Google!

Have you ever wondered how you can get more organic traffic? Creating informative and engaging blog posts filled with relevant, trending keywords allows you to start ranking higher on Google! 

When your dream clients are on the hunt for a wedding photographer, wedding planner, or florist in your area, they might search for someone on Google. If your blog posts have proper search engine optimization (SEO), you can appear at the top of the search engine. The end goal? More dream clients landing on your webpage!

Are you looking to get started with blogging for your business? Grab my free step-by-step guide that tells you everything you need to know to create a successful blog post!

Pinterest and blogging can be a game-changer for your business in so many ways. It’s essential to have a blog when it comes to implementing a Pinterest marketing strategy that actually works. 

As a Blogging and Pinterest Manager for wedding photographers, wedding planners, and florists, I always remind my clients that blogs provide the content — and Pinterest is the tool to market that content so it’s seen by as many potential dream clients as possible!

Looking to Outsource Blogging and Pinterest? 

Are you thinking of working with a Blogging and Pinterest Manager to rev up your marketing game and see more inquiries for your wedding services? If you want to take your business to the next level and see Pinterest and blogging success, you’ve come to the right place.

Whether you’re looking to DI your blog with a little help from an expert, fully outsource with 2-4 blog posts a month, or you want to go all in on Pinterest, I have exactly what you’re looking for! Check out my blog packages and my Pinterest Management packages to see what suits you best. The Dynamic Duo package is perfect if you want to go all in on blogging and Pinterest!

Are you looking to book more dream clients and make more money? If so, I recommend you to check out my Book More Membership where you’ll receive advice and support from me, a Blogging and Pinterest Manager! I have the 4-1-1 on what you can do to get your blogs and pins seen by thousands of people looking to hire wedding industry pros so you can book more clients and live your best life! 

If you’re ready to take the plunge, shoot me a DM on Instagram and let’s talk about what blogging and Pinterest marketing strategy can help you attract the clients of your dreams so you can become fully booked out!

All photos by Kara Beth Photography