So, you’re a wedding photographer, florist, or planner who wants to get started with blogging? I can tell you that this would, hands down, be a great move for growing your business!

As a Pinterest manager for wedding creatives, I cannot emphasize the importance of blogging to my clients enough. I’ll tell you why blogging plays such a key role in your Pinterest marketing journey before we dive into my top three blogging tips for wedding creatives!

Why Blogging is a MUST for Marketing Your Business

Today, we’re going to cover the basics, but there are several reasons why blogging is a must if you want to see Pinterest success. Most importantly, the Pinterest algorithm favors fresh new URLs. Linking your pins to your blog posts is the easiest way to stay on top of the algorithm and constantly produce fresh new content. This is why I always recommend blogging to all of my Pinterest management clients.

The benefits of blogging go far beyond Pinterest. When done right, blogging ranks you in the Google search engines, which is another outlet for your dream clients to find you and book you! This is why blogging is an even bigger must for your wedding business marketing strategy!

3 Blogging Tips for Wedding Creatives

Now that you know more about how important blogging is for your Pinterest marketing strategy, it’s time to get started. Let’s take a closer look at my top three blogging tips for wedding creatives who are just getting started

1. Conduct market research

Put a little time and effort into seeing what other wedding industry professionals are blogging about. This allows you to offer your own unique perspective or approach. Additionally, it helps you create blog posts that will appeal to your target audience.

Market research is key to a successful blogging and Pinterest marketing strategy. It helps ensure that your blog posts are relevant, which can help potential clients find you on both Google and Pinterest!

2. Utilizing SEO

As a blogging manager, I will tell you that Search Engine Optimization, or SEO, is the no. 1 key to a successful blogging strategy! SEO involves using the correct amount of keywords in your blog posts. It helps your blog posts rank higher on Google.

Doing keyword research and using more than one keyword can help you show up on the first page, increasing your chances of finding potential clients. Using a mixture of high-ranking and low-ranking keywords helps your blogs show up higher in the Google search engines.

This is a lot to learn! That’s why I talk about SEO and keywords more in my comprehensive guide to getting started with blogging, which you can grab for FREE, right now! You’ll find more blogging tips for wedding photographers, planners, florists, and other wedding creatives who want to see their business grow!

3. Focus on Text

The last of my blogging tips for wedding creatives is to focus on text more than images. I personally see this often as a blogging and Pinterest manager for wedding photographers. There’s no doubt that it’s important to showcase your work, as this makes clients choose to hire you for your services.

But as a blogging manager, I can tell you that having little to no text on your blog won’t help you rank higher on Google because it needs to scan for keywords in order to put you in front of your dream clients! THIS is what helps you get booked out.

These are just three of my top tips for wedding industry pros who are getting started with blogging! Doing market research, utilizing SEO, and focusing on text can help you get your blog ranked higher on Google and attract your dream clients so you can get booked out and make more money!

Want to Hire Me For Blogging?

Are you unsure how to get started blogging? As a blogging manager for wedding creatives, you’ve come to the right place!

No matter what your blogging needs are, I offer something for everyone! My Blog Strategy Toolkit is perfect for the wedding creative who’s getting started with blogging and wants a little help perfecting their DIY blogging strategy.

If you want to fully outsource, check out my blog management package for wedding creatives! My personal favorite is the Dynamic Duo Bundle, which is your all-in-one solution to growing your business! With this package, I offer both blogging and Pinterest marketing solutions to help you land the clients of your dreams!

You might also consider joining my Book More Membership, a monthly subscription where I teach you more on marketing your wedding business to help you attract more dream clients. I offer valuable info and resources, monthly support, and a community of like minded individuals who are also looking to rev up their blogging and Pinterest marketing game to get fully booked out and make more money!

If you’re ready to take the plunge and hire me as a blogging manager or if you have more questions, be sure to DM me on Instagram to chat more!

All photos by Kara Beth Photography