Are you a wedding industry professional who wants to take your business to the next level? Does the idea of attracting dream clients and becoming fully booked out sound appealing? If so, you must get your business on Pinterest.  Let’s take a closer look at some of the benefits the search engine has to offer and my top tips to develop your Pinterest marketing strategy!

The Benefits of Pinterest Marketing For Wedding Pros

You can use Instagram, TikTok, and Facebook to market your business, but Pinterest packs a powerful punch for anyone who works in the wedding industry. Here are some of the benefits an effective Pinterest marketing strategy has to offer: 

The potential to be seen by plenty of engaged couples. Did you know that a whopping 40 million people use Pinterest to plan their weddings each year? This means that there are plenty of dream clients scrolling through the search engine, trying to find businesses just like yours!

Longevity and sustainability. Unlike other marketing tools, you don’t have to show up on social media every day to see results. Instagram only shows your posts for approximately 2 days, while Facebook posts are only actively seen for up to 5 hours! Pinterest is a long-term marketing strategy. Your pins can be shared for months — or even years — after you’ve posted them! This means that a pin you create today can help potential clients find your business at any point in the future.

3 Tips For Getting Started on Pinterest

If you’re ready to commit to Pinterest but aren’t sure where to start, don’t fret! Here are 3 tips to get started on Pinterest for wedding industry professionals who want to take their business to the next level! 

1. Convert your account into a business account. This is one of the most important Pinterest tips for wedding pros. This allows you to see analytics to see which pins are performing well to allow you to adjust your pin strategy to better connect with your target audience. To learn how to set up your business account, grab my free guide, where I discuss this more in depth! 

2. Conduct keyword research! Keywords are so important when it comes to appearing in Pinterest’s search engine. This is why it’s essential to know what keywords are trending and relevant to your audience. 

3. Schedule your pins. Consistency is a must when it comes to Pinterest marketing success. The search engine prefers its users to create fresh new content on a regular basis. This can be time consuming, so I recommend using the Tailwind app to schedule your pins out so you can stay on top of your Pinterest marketing game!

Whether you’re a wedding photographer, wedding planner, florist or anyone else who works in the industry, Pinterest is a must if you want to take your business to the next level. Implementing these tips can help you see long-term success with your Pinterest marketing strategy.

Want to Hire a Pinterest Manager For Your Business?  

Sometimes, it can be impossible to find the time it takes to commit to a marketing strategy. Between shooting clients, editing photos, and juggling everything else going on in your life, you might not have the time it takes to focus on Pinterest. Or maybe you’re not sure how to get started with Pinterest marketing. Whatever the case is, don’t fret!

As a Pinterest Manager for wedding pros, I offer something for everyone. Whether you’re looking to jumpstart a DIY Pinterest marketing strategy or you’re looking to fully outsource, I offer a package that’s sure to suit your needs. If you’re interested in booking with me or you want to learn more about my services, be sure to DM me on Instagram so we can chat more!

Want to take your blogging and Pinterest marketing game to the next level? Be sure to join my Book More Membership, a monthly subscription where you’ll get to connect with likeminded wedding industry professionals and learn more tips and tricks to enhance your marketing strategy! 

All photos by Kara Beth Photography