As a wedding photographer, increasing your bookings is key to the success of your business. The difference between being fully booked out and searching for clients is how effective your marketing strategies are. The right methods can help ensure the sustainability and longevity of your business.

So, how can you take your business to the next level? Let me tell you about five effective wedding photography marketing strategies to help you book more wedding photoshoots!

1. Get More Exposure With Pinterest

When it comes to marketing, most people think of Instagram, Facebook, and TikTok. But the one tool that people often forget about is Pinterest. And if you work in the wedding industry, Pinterest marketing is a must!

Pinterest is known as the “go-to” platform for wedding planning. In fact, an estimated 40 million people use Pinterest to get inspiration for their special day and to find wedding vendors!

If you’re a wedding photographer (or a wedding planner or florist), you should get on Pinterest ASAP because it’s a long-term game. You won’t see results overnight, but you will see them over time.

I can’t stress the power of Pinterest enough. As a Pinterest Manager for wedding photographers, I’ve seen photographers take their business to the next level. They’ve become fully booked out, all thanks to Pinterest!

Wanting to start your Pinterest journey today? Grab my free comprehensive guide to help you get started on Pinterest and set your account up for success!

2. Network and Build Connections With Wedding Vendors

Networking and building connections with other vendors, such as wedding planners, florists, and videographers, can help you expand your client list. When you establish relationships with people who work in the same industry, you’ll be able to increase your chance of referrals.

Some great ways to strengthen or build relationships with vendors is to give them a shoutout on your blog or tag them in your Instagram posts or stories. You’ll be able to network and show potential clients how connected you are in the wedding industry. 

3. Blog to Reach Your Dream Clients

Blogging is one of the best marketing strategies for wedding photographers! It’s a great way to reel in your dream clients and stay connected with your current clients. You can share personal stories, your perspective, and showcase your work. Blogging also allows you to let your personality shine! 

Blogging is another marketing strategy that provides long-term results. Creating evergreen blog posts allows your posts to show up in Google search results for years to come. As a blogging manager for wedding photographers, I’ve seen photographers continue to book more wedding photoshoots from blog posts written months or even years beforehand. Similar to Pinterest, the goal should be to start right now in order to see those incredible long-term results.

Are you ready to start showing up on Google and book more dream clients? Download my free step-by-step guide to getting started with blogging for your business.

4. Use Email Marketing to Build Long-Term Relationships 

Email marketing can be a great marketing tool for wedding photographers. It allows you to add a personal touch to your marketing plan. With email marketing, you can use your audience’s interests and past interactions to determine what emails they receive. You can send out special emails to different groups of subscribers based on where they’re at in the wedding planning process and have them automated to save you time! This personal touch will make your dream clients feel special and valued. Another bonus? It also gives them a direct line to communicate with you!

Email marketing is another strategy that can help you book more wedding photoshoots! You can use it to share tips, availability, blog posts, and promotions. When potential clients see your emails in their inbox, they’ll also be reminded of their initial interest or past interactions with you. For example, if a couple used you as their engagement photographer, but waited some time to actually plan the wedding, they’ll be reminded of their great experience with you! Email marketing can be an ideal strategy for wedding photographers who love the idea of growing with their dream clients as they evolve and reach life milestones!

One of my favorite marketing tips for wedding photographers is to use an email marketing platform that allows you to grow with ease! For this reason, I highly recommend using Flodesk. Are you wanting to save some cash? I’ve got you! You can get 50% off your first year with Flodesk by using my affiliate link when you join!

Needing a little help getting started? I’ve created a PDF guide specifically for wedding photographers and wedding creatives to show you the ins and outs of Flodesk. You can purchase the PDF here and learn how to create a freebie opt-in and set your Flodesk up so you can start to capture more leads and make more money!

5. Outsource for Your Marketing Needs

As a wedding photographer, you already have a million things on your plate. From shooting weddings and editing images to answering inquiries, your to-do list is forever growing. If you’re looking to book more weddings and take your business to the next level, I’d love to help you!

As a Pinterest Manager and Blogging Manager for wedding photographers and other wedding industry experts, I know exactly what goes into creating a successful, long-term marketing strategy that will help you start showing up in Google and Pinterest search results. The end goal? To get you booked out with more dream clients!

When you work with me, I take care of everything. There’s no need to cross your fingers and hope for the best outcome or spend hours scrolling through Google research to figure out how to DIY Pinterest or write a blog post that will get you results. I’ve got you covered!

Check out my Pinterest Management packages and blogging packages to find the plan that’s the best fit for you. If you want to chat more in depth about the services I offer, feel free to contact me or DM me on Instagram!

Looking for more tips on how to create high-quality blog posts and engaging pins that will help you attract more clients and help you reach levels of success that you’ve only ever dreamed of? My Book More Membership provides you with the tools you need to make more money without having to hustle 24/7 just to sell your services! I’ll teach you everything you need to know to create a successful marketing strategy and you’ll get to connect with likeminded wedding industry pros as we all watch your business GROW!

All photos by Christy Renee Photography