The wedding photography industry is highly competitive, so it’s essential to stand out if you want to stay fully booked. But there’s one marketing strategy that can help you get seen by thousands of potential dream clients who are looking to book someone for their special day. I’m going to tell you about it and how it can help take your photography business to the next level!

The Marketing Strategy Wedding Photographers Need to Know About

Many wedding photographers rely solely on Instagram to find new clients, but they may find that they’re not getting as booked out as they would like to be. These photographers are missing a crucial piece of the puzzle to their online marketing strategy — and that’s Pinterest!

So, what can you do to become fully booked out with the clients of your dreams? As a Pinterest Manager for wedding photographers, I can tell you that having a consistent and effective Pinterest strategy can help take your business to the next level. 

What Makes Pinterest Different?

Pinterest isn’t like other social media platforms — and that’s because it’s not a social media platform. Pinterest is a visual search engine.

More importantly, it’s a go-to resource for newly engaged couples. Over 40 million people use Pinterest to plan their weddings every year. They use the app for wedding inspiration and to find vendors! This is why Pinterest marketing is a must for wedding photographers — and anyone else who works in the wedding industry. Couples also use the app to find wedding planners, florists, venues, and so much more!

How You Can Use Pinterest to Grow Your Business

If you’re a wedding photographer who wants to use Pinterest to take your business to the next level, it takes more than just having an account and pinning your images here and there. Keep reading to see some Pinterest marketing tips for wedding photographers to help you get content in front of your dream clients! 

1. Convert Your Pinterest Account to a Business Account

A Pinterest business account is a must for wedding photographers. Why? Business accounts give you access to analytics, providing insight into pin performance and engagement. This data allows you to better understand what resonates the most with your target audience, so you can create a Pinterest marketing strategy that allows you to attract more dream clients. 

2. Drive Traffic to Your Website

As a Pinterest Manager for wedding photographers, this is one marketing strategy that I cannot stress enough. You’ll want to make sure you claim your website on Pinterest. This is the best way to drive traffic to your website so potential clients know exactly where they have to go to learn more about your wedding photography services and book you!  

3. Conduct Keyword Research and Focus on SEO 

Keyword research is so important for Pinterest marketing! Since it is a search engine, Pinterest relies heavily on the use of trendy and relevant keywords. Using relevant search terms helps the search engine best sort your content so that the right audience can find it — in this case, people planning their weddings. Without the appropriate keywords, Pinterest is unable to determine who your target audience is. 

4. Include SEO in Your Profile, Too

Search engine optimization, or SEO, extends beyond your pins. As a Pinterest Manager for wedding photographers, I’ve found that most people forget about their profiles. But focusing on SEO in your Pinterest profile is important too, since the search engine scans every area of your profile for keywords. 

It’s important to ensure you use relevant search terms where it matters. Your profile name, board titles, and pin titles should feature stand-alone keywords. Your about section, board descriptions, and pin descriptions should include strategic and organic keyword placement within a sentence structure. I know that this all sounds like a lot, but it all matters when it comes to your Pinterest marketing strategy. 

Looking for a step-by-step guide to set your Pinterest account up for success and make SEO-ing your Pinterest account easy? Download my free comprehensive Pinterest E-Guide to get all of the details!

5. Pin Fresh, New Content on a Regular Basis

This is one of the most important Pinterest marketing tips for wedding photographers. If you want to see success on Pinterest, you must pin fresh content on the platform on a regular basis. As a Pinterest Manager, I can tell you that Pinterest’s algorithm favors fresh new content. This means fresh new images — and fresh new URLs —  to keep your audience engaged! 

Pinning the same recycled images and links over and over isn’t going to give you the results you’re hoping for. It’s important to shift your focus to fresh and eye-catching images to increase your visibility on the search engine — and put yourself in front of your dream clients. THIS is how you get booked out!

6. Schedule Your Pins Ahead of Time

Consistency is a huge factor when it comes to seeing success as a wedding photographer on Pinterest. The search engine takes time to sort through your keywords and content to allow you to show up in search results. While you can post on social media and walk away, this simply isn’t the case when it comes to Pinterest. 

If you have a habit of posting and ghosting, and then wondering why you’re not seeing the same results as other wedding photographers are achieving, inconsistency could be a part of the problem. 

One of my top Pinterest marketing tips for wedding photographers is to use the Tailwind scheduling app to create your posts. As a Pinterest Manager, I can tell you that most photographers begin to see growth within 3-6 months when they pin every day, several times a day — and Tailwind can help you stay on top of your consistency game. 

Keep in mind that while it can take time to see results with Pinterest, it’s also a long-term game. Your pins live on for months and even years after you post them if you implement the right marketing strategies. With Tailwind, you’re able to schedule your pins out weeks in advance, which allows you to continue to create high-quality pins without having to be actively using the platform 24/7. You can’t go wrong by scheduling your posts out! 

Why Hire a Pinterest Manager For Wedding Photographers? 

Let’s face it: you’ve already got so much on your plate as a wedding photographer that adding one more thing to your to-do list can feel like a chore. And managing your own Pinterest account can be very nerve-wracking. I get it. That’s why it may be a good idea to work with a Pinterest Manager who already knows the ins and outs of how this platform can help wedding photographers and other industry experts get fully booked out this wedding season and beyond!

Not sure how to create a Pinterest marketing strategy? Unsure of how the whole SEO thing works? Confused about how to set up your profile to see successful results? Finding it difficult to be consistent and create eye-catching content? Not sure how to do it all with your already overwhelming workload? I’ve got you covered! When you work with me, I take care of everything involving your Pinterest so that you don’t have to! 

So, what do you say? Are you ready to take the plunge and work with a Pinterest Manager for wedding photographers who knows exactly how to help you achieve success and get fully booked out? If you want to take your wedding photography business to the next level and see success on Pinterest, be sure to check out my Pinterest Management packages to find the best fit for you. Better yet, shoot me a DM on Instagram, and let’s chat about how we can develop a Pinterest marketing strategy that will help you land the clients of your dreams!

Are you looking for more blogging and Pinterest marketing tips and tricks to make more money and become fully booked out? Check out my Book More Membership, where I provide you with monthly guides and resources to amp up your wedding business marketing strategy! You’ll also have direct access to me to help you navigate the process.

All photos by Christy Renee Photography