Are you a wedding photographer or other wedding creative who knows the importance of blogging but needs some help getting started? Maybe you’ve spent time writing blog posts, but you aren’t sure if your efforts have actually made a difference. Or maybe you don’t even know where to begin. No matter what the case is, I’ve got you covered!

The truth is that your blog can be a powerful weapon when it comes to driving traffic to your website and becoming fully booked out — but only if you blog correctly. The way you blog matters.

As a Blogging Manager for wedding creatives, I have some advice to help your blog posts gain the search engine momentum you need to attract the clients of your dreams! Here are four ways to guarantee your wedding blog will get more views on Google! 

1. Pinpoint Your Target Audience

Knowing your audience is key to an effective blog marketing strategy. It might not sound like a huge deal, but it is. Pinpointing your target audience allows you to publish content that’s relevant to them and their needs. It allows you to speak to them. As a result, this ensures that the right readers find your wedding blog in the Google results. 

As a wedding photographer, wedding planner, or other wedding creative, you’ll want to focus on engaged couples who are planning their weddings and are looking to hire professionals just like you. You’ll want to take it one step further and target engaged couples planning weddings in the area where your business is located or where you provide services or products. 

2. Focus on Keywords and SEO 

In order for your dream clients to find your wedding blog in the Google search results, you’ll need to focus on Search Engine Optimization, or SEO. This involves implementing the correct amount of keywords, which is how Google ranks your content. You’ll want to conduct keyword research to find out what keywords are relevant and trendy. This will help ensure that potential clients actually land on your blog posts. 

As a Blogging Manager for wedding creatives, I will tell you that good SEO is the #1 most important thing you need for an effective blog marketing strategy that gets you ranked higher in the Google search engine. There’s a lot involved when it comes to keywords and good SEO practices. To learn more, I highly recommend that you grab my blogging freebie! 

3. Blog About Relevant Topics 

I often hear that one of the hardest parts of blogging is knowing what topics are relevant to your audience. Researching what industry leaders are blogging about is one way to figure out what’s trending. You’ll also want to pay attention to the news and trending topics regarding the wedding industry. Conducting a little keyword research will help you determine what’s hot and what’s not.

If you’re still having a difficult time coming up with blogging ideas, you might consider joining my Book More Membership, where I do a weekly trend dump to help get you thinking about potential blogging topics. And that’s not all! You’ll learn all of the ins and outs of blogging, website marketing, and Pinterest marketing for wedding creatives to help you take your business to the next level and become fully booked out! 

4. Focus on Good Formatting Strategies

The amount of time website viewers spend on your blog posts will determine your Google search engine rankings. If viewers spend more time on your content, it’s viewed as more relevant and ranks higher. Therefore, your goal is to create blog posts that people actually want to read, rather than clicking off of. 

Here are some things you’ll want to include to make your wedding blog posts easier to read include: 

• Short, easy to read paragraphs. 
• High-quality, engaging content.  
• Eye-catching photos. 
• Clear headings and subheadings. 
• List-style posts (both numbered and unnumbered). 
• Bolding and italicizing to draw attention. 

The right format can make all the difference when it comes to your rankings in the Google search engine! 

5. Post Blog Posts on a Regular Basis

Consistency is a huge factor in a successful blog. Readers love when bloggers frequently post fresh new content — and so does Google! Regularly publishing high-quality content is key if you want your wedding blog to rank higher in the search engine. I highly recommend creating a weekly content schedule for yourself to stay on top of things. 

Ready to Blog With Me? 

As a Blogging Manager for wedding creatives, I know that it can be difficult to find time to write high-quality, engaging content that’s also fully search engine optimized. That’s why I offer blogging for wedding creatives. You can still focus on your business, spending time with your loved ones, and living your best life while I write your blog posts for you!  

With my Blogging Basic package, you’ll have your choice between two and four blog posts each month. Even though you won’t have to spend any time blogging yourself, you’ll still reap the benefits of this powerful marketing strategy. 

Not ready to commit to fully outsourcing your wedding blog? That’s okay! That’s why I also offer my Blog Strategy Toolkit, a package that provides you with four monthly blog outlines complete with a high-converting topic, keywords, title suggestion, talking points, and more! This is perfect for the wedding creative who wants a DIY blog marketing strategy but needs a little help getting started. 

If you have questions about how I can help with blogging for wedding photographers and other wedding creatives or you’re interested in any of my other packages, please don’t hesitate to reach out! DM me on Instagram to chat more!

All photos by Christy Renee Photography